Thinking of designing your own logo using watercolor clipart? You’ve reached the right place. If you are averse to spending thousands of dollars on a custom or hundreds on a pre-made logo design, then going the DIY route may be the sensible way for you. To follow this tutorial, you need access to a basic editing software like Photoshop. I have used Photoshop here. In case you don’t have it, you can download it for a free trial.
Open the folder where all your clipart pieces are. You may have individual, separated elements (where the flowers and leaves have been cleaned up and saved separately) or you may also have pre-arranged pieces which you can quickly use and make yours. Here’s the logo we’re going to be creating in this tutorial:
Step 1: Open Photoshop
Step 2: Go to File -> New
You want to use a canvas which is at least 2000 x 2000 pixels at 300 DPI, because that will give a large enough logo to use on your print collaterals. Always start with a larger canvas because you can save a smaller version later, but you cannot do the reverse.
Make a new layer & fill that layer with white. We do this so that later we can turn off this layer and save your logo as a transparent file as well.
Step 3: Place your Clipart
Once you have your canvas open and ready, place the clipart you want to use by simply dragging and dropping the clipart from the folder and into Photoshop. This step is where you have the most creative freedom, so go ahead, try out some arrangements and see what works for you. You can also use a pre-made bouquet or wreath. I’ve used a bouquet from this set.
Then adjust the size of the clipart.
Step 4: Add your text
Now all you need to do is add the name of your brand. Choose a font, add in text and voila!
I chose a decorative script font for the name, and a modern sans serif font for the business type to distinguish it. Be sure to keep both on separate layers because then adjusting them will be easier for you.
I went back and reduced the opacity of the clipart layer because I wanted the text to pop out. Here’s my final logo!
Step 5: Save
You should save this .psd file itself as it will be faster for you to later tweak something if you want to. Also save a high resolution version to use with your print collaterals, and a low resolution (web size) version to use on your website and social media accounts. For your web verion, use the option File -> Save for Web to save your logo!
…. And you’re done with your brand new logo! Congratulations! Share it online so we can all admire it!! Tag me as @essemcreatives if you found this tutorial helpful!